Finally...#Locallife

The travel industry is expansive and in this modern world more and more tourists are becoming "explorers". They are hungry to dive into the culture of a place: to eat what locals eat, to barter at a market, or drink a classic cocktail. 

Unfortunately, not everything is created equal in this scheme. The cycle of economics in tourism drives many decisions in a destination: the city derives income from the increase of tourism dollars, those dollars are spent on more marketing for the destination and also for infrastructure to support future endeavors, local people and jobs are created to support tourism, and then what is earned by individuals is kept in the destination as economic stimulus. This is also a very simplistic way of describing the immense industry that touches almost everything.

What new behaviors are exhibiting (using Airbnb over hotels, Uber and taxis to reach places further away from a traditional downtown, etc.) is the visitors' excitement to experience a place "like a local". What is a local's life like? Well, typically nothing glamorous. Even in a city of extremely good living like New Orleans the everyday is mundane. Locals need groceries, run errands, go to work, but they also go out to eat, go to festivals, and give the destination its uniqueness. 

There, in those words -- "locals make the destination unique" -- is the answer. Instead of continuously writing list of top restaurants or art fairs you should go to why not ask the actual people who will be around you (whether working or joining into the festivities) about what they do?

Give a destination a face. Give locals their voice to protect and rejoice about their city.

Find out about a destination's #LocalLife.